Thursday, November 5, 2009

I wanna wear my daddy's shoes Part III

What is the real issue here; is it the fact that the colleges and the athletics companies are exploiting players by forcing them to use specific equipment; or is this about Michael Jordan's son acting like a spoiled brat? So Adidas steps aside and Nike will step in and save the day. Just what Marcus wanted.

ORLANDO, Florida (AP) -- A fight over the shoes Michael Jordan's son will wear at the University of Central Florida has cost the school any future sponsorship with Adidas.

"The University of Central Florida has chosen not to deliver on their contractual commitment to adidas," Adidas spokeswoman Andrea Corso wrote in an e-mail to The Associated Press. "As a result we have chosen not to continue our relationship with them moving forward."

First-year guard Marcus Jordan wore a pair of white Air Jordans during UCF's 84-65 exhibition win against Saint Leo on Wednesday, the Orlando Sentinel reported on its Web site. Jordan has said he will wear only his father's Nike Air Jordan shoes because they hold special meaning to his family.

UCF is in the final year of a five-year contract with adidas that requires coaches and athletes to use the company's apparel and equipment.

"We are disappointed to learn that adidas has chosen to discontinue its relationship with UCF Athletics," the school said in a statement released by spokesman Joe Hornstein. "Once we receive official notice we will be able to further respond."


PeoriaGuy said...

Michael Jordan's son acting like a spoiled brat.

Anonymous said...

Michael Jordon's son trying to protect his daddy's brand with my guess the full support of Nike.

Rixblix said...

I think the kid's behavior is an awful lot like the behavior I see among his peer group.

Anonymous said...

Let's see it is the final year of a 5 year contract, meaning the team apparently has been wearing Adidas for 4 years including the time Marcus Jordan was considering what school to attend. Are we to assume that Marcus and Michael Jordan never noticed, particularly given that the shoes "hold special meaning to the family"?

HahahaComedy said...

Here's the thing... I never understood any team mandating the brand of equipment an athlete must wear. As long as the equipment meets league regulations, they should be permitted to wear whatever they want. Especially shoes. I know, for me, there are certain brands I cannot wear, and others that feel like they were made for my feet. Wearing the wrong shoe for sports can adversely affect your performance and even cause damage to your body. In Marcus' case, it's possible he's just being a pain in the ass, but it really shouldn't be an issue. I'm sure Adidas could have let it slide, kept the contract, and moved on with life.