That's the word this morning from spokesperson Sue Mallino, who confirmed to Media Matters that the company recently pulled its ads off the Fox News program. Mallino would not comment on whether the move was made in response to Beck's claim that President Obama is a "racist," an allegation that sparked a grassroots campaign by ColorofChange.org to get advertisers to stop supporting Beck's program.
Mallino said only that the company has final say over which programs are "not appropriate" to advertise on, and that GMAC Financial Services will continue to advertise on Fox News. But she reiterated the company "has ceased advertising on the Glenn Beck program."
GMAC Financial Services joins a growing list of advertisers who have recently abandoned Beck's television show, including ConAgra, Roche, Sanofi-Aventis, RadioShack, Men’s Wearhouse, State Farm Sargento, LexisNexis-owned Lawyers.com, Procter & Gamble, and Progressive Insurance.
Other major advertisers that have pulled their support from Glenn Beck’s show: Wal-Mart, Best Buy, CVS, Travelocity, Allergan (maker of Restasis), Ally Bank, Broadview Security, and Re-Bath. Overall, twenty advertisers have now ended their support of Beck. ColorOfChange.org will continue to keep the pressure on Beck’s remaining advertisers.
Last week the campaign was mentioned in several media and advertising industry publications, on MSNBC, in the New York Times, and by Stephen Colbert.
As Howard Dean would say "Yeeeah"!