For a long time now I have been tired of seeing commercials showing white folks dancing to RnB tunes and parody rapping. It was funny at first, but now, not so much. Be honest, if the people shown in the video above were black, would this video be funny?
These commercials feel a little exploitative to me, because the ad companies always seem to find the most poignant RnB tunes, tunes that sometimes actually conjure up memories of my very African-American childhood.
Problem is - I just don't think I am the customer the ad companies are going for. After all, I am the happily married, 30+ stay-at-home, college educated, African-American, mother of 2.5 children, with big ticket buying power (the invisible consumer). If I did not tell you there were people out there like me - you probably wouldn't know.
Anyhow, this Toyota commercial makes it a little difficult to be mad about one more rap parody showing white folks. But please, can this be the last one?