At the various box locations around Peoria, people of all ages can step up on a blue box and, either in a videotape or photograph, say what they are doing to help improve the community.
Are we to applaud people for stepping up to do the job they are paid to do and/or the business they have in Peoria; or for stepping up by going the extra mile as a volunteer for the community? If it's the latter, I'm stepping Up to say, "great campaign".
*Disclaimer - this post is not a criticism